Category Archives: The BrandBank

Stacking the Deck Against Community Banks

Is bigger really better? Sure, it’s a loaded question and one with a variety of answers – most of which this family-oriented edition is unable to print.  However, when it comes to banking – and financial services in general — … Continue reading

Posted in The BrandBank | Leave a comment

Stand Out or Stand Down

There are just under 8,000 banking institutions in the U.S. and nearly as many credit unions.  Add in retail brokerage and insurance companies and you understand why so many consumers have a hard time distinguishing one from the other.  Take … Continue reading

Posted in The BrandBank | Leave a comment

Mobile Banking: A Very Strong Signal

Unless you’ve been living under a car phone for the last year, you know that mobile technology is revolutionizing finance.  And it’s gaining momentum fast.  The latest advances make Internet banking look like a horse and buggy solution.  Mobile deposits, … Continue reading

Posted in The BrandBank | Leave a comment

Five Marketing Ideas for 2011

In our last edition we analyzed whether community banks are ready to take part in the social media network with their own Facebook or Twitter pages.  Concluding that most community banks are not ready for such a journey, we now offer five … Continue reading

Posted in The BrandBank | Leave a comment

Are Small Banks Ready for Social Media?

Within the last six months, we’ve seen an increase in the number of client and prospect banks asking about tapping into the growing network of social media.  Of all the marketing strategies available to them, some banking professionals believe Twitter … Continue reading

Posted in The BrandBank | Leave a comment

Keys to being good at delivering bad news

No one likes bad news.  You don’t like hearing it. You don’t like delivering it.  Unfortunately, it’s a fact of life.  Nothing ever good has come from bad news, right? Today, most financial institutions face bad news every day.  Whether it’s performance disappointments, … Continue reading

Posted in The BrandBank | Leave a comment

Shortening the Sales Cycle

Whether you sell door to door, in a mall kiosk or to a Fortune 500 company, the signals prospects emit are usually as bright and strong as a lightning bolt.  Verbal cues (what they say and how they say it) and … Continue reading

Posted in The BrandBank | Leave a comment